Conventions Of Print Adverts

Conventions Of Print Adverts

Key Terms:

• Z-lines - Is the shape of where your eyes look across a print advert (from left, to right, to bottom left then to bottom right)
• Rule Of Thirds - A division of an advert into three by three as to demonstrate where the focal point of the advert is
• Headings & Subheadings - Whatever the focal writing id that is to demonstrate what they are selling
• Serif Font - Font with sharp edges at the corner of certain letters (formal, assertive)
• Sans-serif Font - Font with rounded shapes around the letters (bolder, more informal)
• Lexis - Is the choice of language that is used
• Mode Of Address - 

Analysis - 1950's

• A particular demographic - for all women
• Large slogan - "Tide's Got What Women Want", this is a guarantee that every single woman will want this. 
• Has large amounts of texts, would have to stop to read properly
• Has an increased sense of happiness, she loves it some much she is embracing it and hearts are extracting from the image
• Uses red against dull white as a way of standing out
• Colour matches the box 

Context: Tide launched in 1946 when washing machines were more popular. The character of the main woman became an icon, she was incredibly liked and forwarded an ideology of the perfect housewife. 

How is media language and codes and conventions used to persuade the audience and sell the product?

The use of the specific demographic creates a sense of individuality to the people reading the advert. Because it's directly towards women, a woman reading the advert would feel a sense of entitlement to read the advert as its seemingly being directed specifically to her. The continuous use of "Women" in a plural and broad statement gives a sense of community, that all women buying Tide are a part of this elite group of wives. The use of the large image of the woman embracing the box gives idealism to the women viewing the advert, that she will be as happy, as radiant and as pleased with the product as the enhanced woman. There is a continuous use of hyperbole throughout the advert to demonstrate how good the product is and how well it performs, this creates a sense of excitement and heightened performance.