Exam Structure

Exam Structure

Three components

1. Exam - 35%

2. Exam - 35%

3. Coursework - 30%

Component 1

Section A: Analysing Media Languages & Representation

• One based on an unseen media product
• Comparison of a product we've studied and an unseen product

Section B: Understanding Media Industries & Audiences

• One based on media itself and the business
• Then questions about media 

Advertising

Print

• Codes and conventions
• Layout and design - Placement of article, title, headings etc
• Composition - 
• Images/photographs - camera shot type, angle, focus
• Font size, type of font (e.g. serif/sans serif), colour 
• Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up 
• Graphics, logos etc. 
• Language – slogan/tagline and copy 
• Anchorage of images and text
• Elements of narrative

Example Advertisement: Celine

• No one else in shot
• Exclusively about the woman
• Natural colours to contrast the bright red dress
• Bland looking woman although beautiful to correlate her elegance to the dress
• Simplisitc
• The placement of the dress is in the centre, flowing around the body so that it is a clear indication of the power the dress is holding
• The woman has short hair as a way of not covering the dress in any way
• Her body is in no way obstructing the dress, the body is almost the accessory
• The dress is wearing her

Discussion

1.  What is an advert? - A propaganda of a product or agenda for a particular demographic.
2.  What is the purpose of an advert - To entice the audience to consume their product or message
3.  What forms can they take? - Video, trailers, posters, leaflets, radio, television, social media, bus stops, cinema

Key Theory 1 - Roland Barthes - Semiotics

Semiotics:  Signs, Signifiers & Signifieds

• Anything that can have meaning
• The thing that creates meaning
• The meaning that is created 

Example: "Open your books"

Signified: A very specific movement

Example: "Open" (on a restaurant)

Signified: Invitation

Coding

In media studies, coding refer to any element of media language that creates meaning for the audience.

1. Hermeneutic Codes - 
2. Proairetic Codes - 
3. Textual Analysis - 
4. Blagging it - 

Vanity

Power dynamic