Water Aid Advert - Claudia Sings

Charity Advert Analysis  

• The first shot is a close up of a radio seemingly in England with a woman discussing the heavy rain that will be occurring throughout the week, you can tell it is in England is because of the obvious rain and the British accent of the radio
• The use of this shot is to demonstrate the privilege that people in countries such as England has
• The shot is placed inside of the house, shielding itself from the outside.
• Its a situation that people within the country find to be a bad thing and a deterrence to go outside
• But the people within Africa and other struggling countries would desire this situation, a place where it rains and being able to go inside.
• The immediate second shot is of an extreme close up of the environment, a complete contrast to the shot of the pouring rain
• The second shot is to obviously a binary opposite of the first shot 
• There is then a continuous P.O.V shot of what is seemingly a young girl's feet
• Positions the audience to direc