Exam Structure

Exam Structure

Answer must include: 

• How genre conventions create meaning
• How the audience respond to media language 
• Consider how media language incorporates various view points and ideologys

• Multiple meanings
• Genre conventions
• Audience response 
• View points and ideologies 

Introduction:

- Definition (key terms)

- Genre

- Ideology

- Audience

- Media language

- Context (background information)

Pea Paragraphs - (point, evidence, argument)

Argument:

Conclusion:

- Cover key theories and topic points

- Refer to question

Get examples from the actual adverts.