Introduction To Audience (Targeting, Attracting, Reaching, Addressing & Constructing)

Introduction To Audience

Media Products, Industries and Audiences

Component 1 section A - Analysing media language and representation

Component 1 section B - Analysing media industries and audiences

Why Is Media Studies So Preoccupied With Audience?

• Every media product needs an audience
• Media is made to be sold
• Without audience, no money
• Not just art, an industry
• Interested in audience reactions

Audience Characterisation 

Target Audience - The specific group of individuals that the producer is trying to indulge into the product 

Primary Audience - The main audience the product is targeting

Secondary Audience - Second group considered by the producer 

T.A.P

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Producer encodes text, audience decodes text. 

Terms: 

Targeting - The producer focussing on a specific group's target audience 

Attracting - How the producer makes the product appeal to the audience 

Reaching - How a producer gets to an audience in the first place

Addressing - Who, what and how the producer speaks to the audience

Constructing - Create an audience to go with your product

The Last Of Us

Dull, depressing colour scheme

The woman is not being sexualised 

How Can We Break Down Audiences?

Demographic - is a way of categorising 

Psychographics 

Aspirers 

Reformers

Explorers

Strugglers