Hegemony (Antonio Gramsci) / Lisbet Van Zoonen

Newspaper Industry 

Hegemony - Antonio Gramsci 

- Control through consent 

Marxism - Rich dominate the poor (the political and economic theories of Karl Marx and Friedrich Engels, later developed by their followers to form the basis of communism.)

Patriarchal Hegemony - Control of men over women in a dominant way

- Social Hegemony - Class & power

- Gender Hegemony - Not wearing make up, slightly less effort on presentation is bad and doesn't construct the true representation of a beautiful woman 

Lisbet Van Zoonen - feminist 

Feminism - A person who believes in equal rights of men and women

The idea that gender is constructed through discourse, and that it's meaning varies according to cultural and historical context. The idea that the display of women's body as objects to be looked at is a core element of western patriarchal culture

the idea that in mainstream culture the visual and and narrative codes that are used to construct the male body as spectacle differ from those used to objectify the female body. 

Sexualisation - The creation of a seductive element towards something or someone

Objectification - The misuse of something or someone by stripping them to nothing but a object

Ideology -