Newspaper Industry - Codes & Conventions

Codes & Conventions - What makes newspapers different to other forms of print media

• Newspapers are more segregated and have a spread of focal points
• More information
• Larger amounts of print writing
• More images

Key Terms:

- Masthead - title on the front of the newspaper

- Barcode - used to scan the newspaper when purchasing 

- Caption - brief text underneath to describe graphic or photograph 

- Headline - a phrase that summarises the thing

- Main image - dominant image possessing most of the front cover

- Page numbers - a way of winding where you are in the newspaper 

- Target population (demographic) - 

- Quote - something taken from within an article, usually said by the person in the main image

- Classified Ad - a text only advert

- Skyline -

- Addition - Print several these a day, changes made over time

- Stand first - Introductory paragraph to draw the reader in

- Byline - The first line of the person and their job

- Body Text - main section of article

- Stand Alone - image only story

- Spread - a image covering a double page

- Lead Story - main story, usually a splash

- Gutter - the blank space between the margins 

- Folio - top label for the whole page

- ???? - everything on the page except from pictures or text

Structuralism - Levi-Strauss & Roland Bart 

A powerful binary opposition is found in the headline text. The black against the white gives an aggressive overtone to the dominating content.