Newspaper Industry

Newspaper Industry

The producer encodes their ideologies into their product and the audience decodes it.

Media institutions:

Institution - the values and ideology of a media production 

The Importance Of Institution

More and more importance has been placed on the idea of the ideological aspects of industry. it is a way to differentiate between products, and can give the consumer some idea of 'quality'.

Messages, ideologies & values:

• The use of the student is to demonstrate a sense of relate-ability 
• Quote from student does the same thing
• He's an individual, the photo visualises the matching quote and what that does is give the person viewing it a sense of connection to the school at what that specific person is looking for a gives a human response to their speculation
• The school uses this because they want people to attend
• The use of contrasting colours gives a creativity and expression of fluidity 
• The person is standing alone because it shows the new relative independence this college would give, they can be their own person and not seen as a collective.

Why does Long Road need an identity? 

• Differentiate
• Competition
• Identification
• Ideology 

Logos

- Shells are friendly, positive
- red - passion, love
- looks like a sunset
- sunset -lasts all day

The Independent 

• bird - signals prey, power, independence, wise
• round, enclosing, sense of community 
• the bird is in flight - hunting, natural, claimed prize, done it's task
• claws wrapped around newspaper - entrapment, possession, declaration, presentation
• wings expanded - skill, expertise, demonstration of ability
• red against white - contrasting, red symbolises urgency and importance while the white stands out as integrated, cut out of the red as a permanent engravement. 

First impressions 

• Gossip
• Invasive
• Declarative
• 'Comedic'
• Accusative 
• Physical 
• Relavent
• Actual content placed in small writing in the bottom corner
• Attention over morality 
• Bold
• Sectioned
• Uncaring, immoral 
• Sell point 
• Focal point
• Demening
• Social
• Not referring to world affairs
• Posed
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