Theorists

Theorists

Media Language

- Semiotic codes ~ Barthes
- Equilibrium ~ Tordrov
- Binary opposition (structuralism) ~ Levi-Strauss
- Genre ~ Neale

Representation

- Feminism ~ Van-Zoonen
- Representation ~ Hall
- Feminism ~ hooks
- Theories of identity ~ Gauntlet

Media Industry

- Regulation ~ Livingstone & Hunt
- Power ~ Curran & Seaton
- Vertical/horizontal integration ~ Hesmondhaigh

Audience

- Hypodermic needle theory ~ Bandura
- Reception ~ Hall
- Pick & Mix ~ Gauntlet