Hyperreality - Jean Baudrillard

Hyperreality 

• Term at least in part developed by Jean Baudrillard 
• This refers to the idea that representations within Media texts are more real that which they represent 
• Some of these representations are simulacrum. This refers to a representation of something that no longer exists, or something that never exists. 

Essentially, a copy of a copy of a copy etc. 

Media amplification - when the images are far more real then what they represent

Postmodernism

"It is no longer a question of imitation, nor duplication, nor even parody. It is a question of subsuiting the signs of the real for the real,"

~ Jean Baudrillard 

To what extent does the video to Formation present a hyperreal bricolage of meaning to the audience?

One of the most important uses of hyperrealism is because it is aesthetically pleasing.

To spread their ideologies 

Theories around ethnicity and post-colonial theory - Paul Gilroy

Colonisation - creating a new settlement in another land, in the name of the British Empire. 

Racial hierarchy

used deprivation vs possesion