Music Videos - Week 1

Music Videos

Component 1 - media products, industries & audiences 

______________________________________________________________

A) Media language & representation
B) How they are made

What is a 'Music Video'?

- A montage of clips
- A visual representation of how a song sounds
- A video that accompanies a track
- Adverts for a song

Vance Joy - Riptide
Formation - Beyonce

Media Language:
Key terms

• Mode
• Languages
• Polysemy - Multiple meanings
• Meaning,
• Conventions - The rules it has to follow when producing 
• Intertextuality - When media references other media
• Audience
• Response
• Theory - Barthes & Levi-Strauss 

Representation:
Key terms

• Construction - The building of representation
• Processes
• Stereotypes
• Social and cultural contexts - What's going on in the world at the time of the production. 
• Audience
• Audience response 
• Ideologies
• Theory - Hall, Gauntlet, Van Zoonen, hooks, Gilroy.

Audiences tend to be more territorial of their music as they have a larger connection to him.

Your favourite band could also be your role model. 

We can use our social media to connect with the people we listen to.

Baby POP - France Gall (1965)
- contextually impressive

____________________________________________________________

Diegesis - in the world of narrativeDiegetic sound - sound in the world on the narrative
Non - diegetic

In music, the diegesis of the sound is not clear.

Post modernism - a media product that is subversive
'style over substance'