Exam Prep

Exam Prep

Component 1A

Viewpoints & ideologies 

In what ways do music videos encode viewpoints and ideologies? Make reference to Formation by Beyoncé and Riptide by Jack Vance.  [30]

What constructs ideologies?

- Shot types

- Camera angles

- Mis-en-scene

(All textual analysis) 

Barthes - Semiotics (symbolic, hermeneutic, creates suspense & proairetic) 

Levi-Strauss - Structuralism (binary oppositions) 

Stuart Hall - Representation & sterotypes

Gauntlet - Theories of Identities 

Van Zoonen - patriarcal 

hooks - feminism is for everyone

BEYONCE

looks at the camera in a direct mode of address - audiences see her power and intimidation, see her as a powerful, strong woman.

She's standing on a police car - unafraid to confront current issues within the police service.  

Component 1B

The Times
Broadsheet
It began in 1785 under the title The Daily Universal Register

Trinity Mirror has rebranded to Reach PTL

Advantage of print:

• Cultural capital - Where commodity gives you status
• Preference of print 
• Employment oppurtunitis

Disadvantages of print:

• It's expensive

Component 2

To what extent has sociohistorical context influenced representations in the magazines you have studied? Make reference to both Adbusters and Woman.  [30]

How to structure the question:

Ideas: Van Zoonen - male gaze theory

Patriarchal hegenomy

sexualisation

objectification

bath soap advert, naked girl,