Adbusters

Magazine Industry - Adbusters

- to question what it is if the statement recounts our own human perception

- deeper meaning, what is anything? How do we know what it is at all?

- What are we? Who are we? How do we know anything is real?

- Dirty
- Culture jamming authority figures
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Adbusters

Culture jamming is mainly about critiquing the idea of consumerism and capitalism

Culture jamming - is the practice of criticising and subverting advertising and consumerism in the mass media. 

Satirical & culture 

- satirical imagery 

- simplistic photography

- challenging 

- no advert

The magazine as it goes has been defamed, its been interrupted. Theres a level of vandalism within the focal picture, it isn't clear or presented with flawless shine, it is rushed, unfinished.

Adbusters & Genre

"Genre conventions in magazines are completely informed by the social and historical context to which they are made,"

Evaluate this statement using Adbusters

- 1) Read the question

- 2) Gut reaction - what's your opinion? What argument will you make?

- 3) Plan

- 4) Introduction - CDA = Context, Definition & Argument

- 5) Paragraphs:

• Point
• Evidence
• Explain

Points we could make:

- Social context

  - Social context is vital in informing genre conventions in magazines

  - Trump's campaign 

  - This social context is shown through this magazine by..

- Ideologies of the producer

 - Non - profit

 - This is reflected on their cover by..

 - Their message they're trying to come across of rebellion and abstraction

- Historical influences

- The industry

- Culture jamming luxury shoes

- Taking a very high class and prestige shoe company and comparing it to someone who cannot wear real shoes, demonstrating the idiocy of luxury shoe brands and poking fun at the reality of its lack of importance

- The simplicity of the layout, like an advert for Loubitan shoes, it's just someone wearing a pair of shoes. However in the real advert it would be a healthy white woman and the advert here is a clear indication of the famine stricken areas of Africa. 

- The fact they aren't shoes culture jams the idea of spending a horrifically large amount of money as something that could be made for a smaller price that do the same thing

- They are a statement - they are contradictory

- Necessity vs statement  (luxury)
- Desire
- Middle class audience (target demographic)
- Making the audience feel bad
- Consumerism - define yourself through products
- Sterotyping

- The black and white photo is tilted slightly because it presents it like it has just been thrown over it, like its calling for attention because nobody can usually see it
- It's made without a conscious effort to create a layout of sense, it seems like such an opposition that there is no way of fitting it together or placing it like an average uniformed  

Commodity Fetishism - giving an object that creates a level of phantom like 

Karl Marks
Marksim -

- The original brand is a luxury bathroom as the tap cost over £800
- Assumed knowledge
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- symbolic code - looking into her hand, seeing nothing.
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How does adbusters sue representaton ti present ideologies to position it's audiences?