Brand Identity

Brand Identity

Adbusters

What is the ideology of Adbusters?

- To not have an ideology, they are revolting against the industry and system that they deem to commercial and try to combat the conventions of an average magazine.

- How does Adbusters subvert from traditional magazine conventions?

They doesn't use advertisements and their purpose is not initially about making money, their production and origin are different as well as the general idea around the magazine as an entity. 

- How does the magazine interact with its audience?

It's treats the audience as if they are as smart as them, they subvert from explanation 

• Culture jamming
• It's purpose is to be unconventional 
• Fiercely anti capitalist
• Preaching to the converted

Occupy Wall Street

The Canadian anti-consumerist and pro-environment group/magazine Adbusters initiated the call for a protest. The main issues raised by Occupy Wall Street were social and economic inequality, greed, corruption and the perceived undue influence of corporations on government—particularly from the financial services sector. The OWS slogan, "We are the 99%", refers to income inequality and wealth distribution in the U.S. between the wealthiest 1% and the rest of the population. To achieve their goals, protesters acted on consensus-based decisions made in general assemblies which emphasised direct action over petitioning authorities for redress.

The protesters were forced out of Zuccotti Park on November 15, 2011. Protesters turned their focus to occupying banks, corporate headquarters, board meetings, foreclosed homes, and college and university campuses.

On December 29, 2012, Naomi Wolf of The Guardian provided U.S. government documents which revealed that the FBI and DHS had monitored Occupy Wall Street through its Joint Terrorism Task Force, despite labelling it a peaceful movement. The New York Times reported in May 2014 that declassified documents showed extensive surveillance of OWS-related groups across the country.

Brand identity

The layout of the website, they are self aware, they are very catered toward satirical presentation.

House style

there is a consistency on the ambiguous presentation and demonstration however it is continuously changing over the physical blatant visual aspects to the magazine.

What is different?

there is an interactive aspect as this is 

you can lead a submission of your own content and work into the magazine and them ou can be a part of the magazine as a whole