'End Of Audience' Theories - Clay Shirky

Media Industries

Cultural Capital

The cultural resources of an individual, for example knowledge, qualifications, art & tastes) 

What Gives You Cultural Capital? 

- Expensive brands (Gucci)

- Tastes (e.g in music) (Classical)

How Does The Daily Mirror Speak To Its Working Class Audience?

• A restricted lexus - so doesn't intimidate the reader
• Self fulfilling prophecy 
• A lot of images and bright, attention grabbing colours
• Allows the producer to manipulate the audience 

Clay Shirky

- Audiences are no longer passive, they