Music Videos

Music Videos

Regulations

- You must compete an individual cross-media production, applying your knowledge and understanding of the theoretical framework (media language, representations, media industries, audiences)

- Unassessed participants may act in, or appear in the media production, or operate lighting, sound, recording and other equipment under your direction is required.

"The cross-media production must be conceptualised as a complete package of interrelated products in two forms, reflecting the nature of the contemporary media and the importance of different platforms in distributing, and enabling audiences to access media,"

 Task one - Create an original music video to promote your new artist or band.
Length: 3 minutes - 3 minutes 30

- Two or more filming locations (e.g studio, rehearsal space)
- Wide range of camera shots
- Shots of the artist or band to establish a clear identity/image
- Clear structure with an element of narrative
- Editing of original footage to the music track

• Use media language to demonstrate intertextuality and/or generic hybridity
• Convey a complex representation of a social group using media language 
• Subvert and challenge typical representational sterotypes
• Present and ideological context typical to an independent music label
• Create a magazine that demonstrates clear stylistic, thematic and ideological links to your music video