Textual Poaching (Fandom - Henry Jenkins)

Textual Poaching

Poaching - Taking something that wasn't intended by the producer

How do fandoms set themselves apart from viewers?

• Bronies (older men who watch my little pony who have far-right political views) although the demographic is for young girls. Create fan art etc
• Bondionds (James Bond enthusiasts) would probably go to conventions where they can dress up 
• Furrys (older people who watch cartoons) and therefore dress up as an animal that reflects how they see themselves

Kirk/Spock - Mirrors video

• Presenting a romance between Spock and Kirk 
• The producer never intended their audience to respond with this reaction
• Its a 'Ship', an idea that fan create a relationship between two characters that aren't together originally

Henry Jenkins - Fandom

(radio, video games, television, online media)

• Fandom refers to a particularly organised and motivated audience of a certain media producer franchise
• Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings
• Fans appropriate texts and read them in ways that are not fully intended by the media producers ('textual poaching')

The Swedish version of 'Humans' 

What do we know about Sweden?

Films, Ikea, death metal

How does seeing a Swedish show present Swedish way of life, how does it differ from