Woman Magazine & Industry

Industry

Brand Identity

The way in which a brand individualises itself 

               "Brand identity is how a business presents itself to and wants to be perceived by its consumers,"

What essential aspects must be considered when a magazine constructs its brand identity?  

- Their target audience

- What ideologies they are trying to translate

- Original content - giving out something new

- Layout

- Subject, theme

- Sophia Loren is famous and recognisable
- She has a less friendly face
- Noticeably more make up
- More posed
- Endearing almost teasing
- High end fashion - lack of community
- More formal text
- More sophisticated
- Middle class women

- 20s-30s, roughly same as women

- Secondary audience of men

- looks more independent and strong

- Lady L - regal

- For housewives between 25-35

- Working class

- Heterosexual

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IPC

- media conglomerate

- international

- publishers

- global brand 

- international publishing cooperation

- women magazine was published by someone else before being owned and bought by IPC

- being a conglomerate limits creativity

- retail beauty 

Why are magazines specialised?

target audience - more specific audiences

Woman (1985) magazine advert

- Working class

- direct mode of address 

Selling audiences 

To what extent is the regulatory framework of magazines in the UK effective  

MAGAZINE REGULATIONS

what can't you do in a newspaper?

- Slander

- Can't show an extremist view

- suicide

-child porn

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