Audience negociation

Audience Negotiation

Post Modernism

a late 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterized by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories.

Hyperreality

in semiotics and postmodernism, is an inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced postmodern societies.

How does 'Les Revenants' target its audience

• Sold on a genre with a twist - focus on trailer and reviews ('repetition and difference")
• Hybridity/postmodernist 
• Sold on enigma codes - social media buzz/trailer
• Sold as quality drama - marks of trust - Canal+, C4, etc. Peabody and BAFTA awards used to target audience
• Sold worldwide (the US spin-off for 1 series), subtitled versions in Uk and Europe.
• Mogwai - targets fans of band/niche audience
• Coverage in magazines - "event" of series covered in TV listings guides. 
• Merchandising target audience who become part of the fan community 
• The innovative, interactive website targets a younger, tech literate audience 
• Links to social media (facebook, twitter, Instagram etc.) 
• Created series 'brand' 

Audience Negotiation

How does the TV industry that makes this product address the needs of mass and specialized audiences through targeting?

• Example: Eastenders, Hollyoaks etc (soap operas) have mass audiences 

Sonia Livingstone and Peter Lunt - Regulation

Pivotal scene - Simon and Adele

this is a deliebrtly polysemic show, resists the idea of a preffered reading.

Conclusion
the idea of three different readings doesn't work all the time.