Radio Unit

Radio Unit

How the needs of the audience are met?

• Is demonstrating the ethnic diversity in its speakers - to make more money by broadening demographic and promotes inclusivity (meets the need of these audiences)
• bold, vibrant colours on a contrastingly white background - simple and easy to access
• age, class demographic diversity 

John Peele

• presenter of BBC radio 1
• play the most extreme music
• made lots of music
• moved to 11-1 on weekdays 
• cant be found 

Diversification of Radio

This unit is part of Component 1 section A

Product context

• Late night woman's hour is a spin off from the long running BBC radio 4 daily magazine programme, Woman's hour
• Late night woman's hour is broadcast once a month, late and night, is presented by Lauren Laverne and features a number of female panellists 
• each episode focusses on a particular theme relevant to its female audience 

Target Audience

- middle aged, middle class audience (specifically women) 

The scheduling 

- 11pm on Friday

- Young people are usually out at about this time so targets older audiences

- But they could listen to it whenever theoretically as it is on the BBC sound website

(Blunt) Discussion 

• How does LNWH meet the needs of its audience?
• Who is the target audience for this programme?
• What regulatory issues arise from this particular episode?
• Why do the BBC broadcast this show?

- exapnsive culture
- home
- middel class women
- women with money
- possibly childless or older children