Zoella & Media language

Zoella & Media Language

How to textually analyse a website 

- Homepage and other pages

- Codes and conventions
- Layout and design
- Composition
- Font size, type of font (e.g. serif/sans serif), colour 
- Images/photographs - camera shot type, angle, focus
- Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up 
- Graphics, logos
- Language - formal/informal mode of address?
-Anchorage of images and text
- Elements of narrative/structure around the site
- Interactive features
- The menu bar and navigation – structure and design of the site

Multimodality - where a media product communicates with the audiences in various different ways (using text and images)

Hyperlink - Something that takes you beyond the link you were on

Hypermodality - Something that is beyond multimodality (or itself)

'Above the fold' - where everything important needs to be on the screen

Definitions 

Logo - graphic mark, emblem or symbol used to aid and promote public identification and recognition. 

Banner Ads - is a form of online advertising delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser

Footer - The bottom section of a webpage is also known as a footer. This area typically contains the name of the company or organisation that publishes the website, along with relevant copyright information. 

Main navigation/menu bar - The hyperlinks

Social media icons - hypermodality in exploring a person's social media through a hyperlink

Representation and media language theorists

Representation

• Stuart Hall
• David Gauntlett
• Van Zoonen
• bell hooks
• Paul Gilroy 

Media language

• Roland Barthes - semiotic codes 
• Claud Levi-Strauss - binary oppositions (structuralism) 
• Steve Neale - genre (repetition and genre)
• Torodof - equilibrium

Why do Vloggers vlog? - Paradigms of Vlogging and online media

• breaking the fourth wall
• unscripted narrative
• presenter pov
• aspirational content
• invited in private spaces
• single-camera edit
• high key lighting
• codes of realism
• amateur aesthetic
• breaking the fourth wall

Claude Levi-Strauss - Strucuralism

"[A myth provides] a logical model capable of overcoming a contradiction," (1958)

- Zoella is a mass market
- but she talks to someone directly as if they're the only one listenting
-