Claudia Sings

Charity Adverts

• Used to guilt trip audience

In what ways do these adverts create meaning? make reference to intertextuality, viewpoints and ideologies 

Claudia Sings

• It starts us off with a targeting of a middle class audience however there is a binary opposition of rainy day in England and African setting

NHS anti smoking advert

• Uses conventions of the horror genre by visualising the internal damage in order to disgust the audience by being confronted by their health risks and therefore evokes the audience into quitting 

Plan

• semiotic codes
• shot types
• mes
• binary oppositions
• ECT
• colour grading
• representation of African people
• diegetic/non diegetic sound
• camera angels
• montage
• tracking shots
• handheld
• reception theory
• genre convention

DAC (definition, argument, context)

paragraphs

1) intertextuality is where we one media product makes reference to another, in order to engage and to create meaning for the audience. intertextuality allows producers an 

realistic athmosphere

relatable athmosphere