Representation in Attitude

Representation in ATTITUDE 

The relationship between the magazine and the website is synergistic 

How does the magazine differ from the website?

• Singular stereotypical and sexist representation in Attitude (online) - The idea is that all men must be attractive and athletically fit. Gives off the impression that all gay men look this way which hinders the breaking of these classical stereotypes
• Wears makeup - subverts the hegemonic norms and creates a binary opposition from the classically masculine pilot jacket and the feminine use of makeup. However online it is relatively a similar masculine presentation of gay men.

Stuart Hall: Stereotypes and inequality in ATTITUDE

Stuart Hall suggests that the media and the power of media representations play an important role in defining the ideological thinking of audiences regarding specific social groups. 

stereotypes happen because there is inequality in our society