Newspaper Industry - Ideology & Representation

Ideologies & Representation

If it bleeds it leads.

Ret top (masthead) - Tabloids

Intertextuality - Where a media product makes sense only throughout it's reference to other media products

Barthes also referred to this process as referential codes.

Example:

• Apocalypse - religious, end
• Doomsday
• Hidden
• Rapture
• Thriller film
• Reference - Day after tomorrow 
• The statue of liberty
• Weeping angel - Doctor Who

Ideology ~ can be used to normalise the dominant ideas of the ruling class 

Left & Right Wing Ideologies 

Left - supports social equality and egalitarianism, often in opposition to social hierarchy and social inequality.

Right - hold that certain social orders and hierarchies are inevitable, natural, normal or desirable, typically supporting this position on the basis of natural law, economics or tradition. Hierarchy and inequality may be viewed as natural results of traditional social differences or the competition in market economies.

Distribution of wealth